Theresa Gattung

My Food Bag

Nadia Lim, Theresa Gattung, Cecilia Robinson 1 march 2014

Theresa Gattung is co-founder, alongside Cecilia Robinson and Nadia Lim, of My Food Bag launched in March 2013.

www.myfoodbag.co.nz
My Food Bag Wikipedia

 

 

My Food Bag was born out of the idea that healthy and delicious food can also be convenient and exciting. The goal of My Food Bag is to bring inspiring, nutritionally-balanced tasty recipes and the best of New Zealand seasonal produce together and deliver it to your door. Initially launched March 2013 in New Zealand and now servicing most major New Zealand cities. My Food Bag has a turnover of over $100m.

The MFB team

 

Theresa takes an active role in the management, marketing and direction of My Food Bag.

 

 

 

 

Customer Feedback:

Kristy, NSW
I was so very pleased with my Food Bag experience, not only do they deliver way out North-west of Sydney, but the food was fresh and the recipes were easy to follow but certainly not lacking in flavour. I’m definitely a convert to the idea of having high-quality food home delivered. I couldn’t get over the freshness and quality of the ingredients, which included Fresh Barramundi with a well-known Celebrity Chef’s recipe, and organic Chicken Thighs. The recipes were laid out with what specific ingredients provided were needed and listed if certain ingredients needed to be shared in other meals. Existing condiments in the cupboard at home were sometimes required such as oil, salt and pepper. I would definitely recommend this food service to anyone and everyone, although it is not a peel the lid and microwave venture, those who appreciate their health, convenience of a menu plan, intermediate meal preparation, and enjoy variety and flavour, this service is for you!

Georgie, NZ
We love Foodbag. I have a special needs child with a very limited palette, and Foodbag has changed my life so much. No longer do I have a battle and tears at every meal as he is prepared a week ahead for what he’s going to get.  But I also have a boy who has extended his food likes tenfold now and is a pleasure to take out for dinner. We now have the – “remember we had ‘steak’ in Foodbag” conversation and he eats without complaint.

Thank you so much, Foodbag has made each day’s adventure so much more enjoyable.

Anne, VIC
What an amazing experience! Two very large bags full of food were left at my door exactly as promised. It took the stress out of my week as I didn’t have to think about what to prepare for my family. I also did not have to go out shopping for the ingredients.  Beautiful fresh produce was included in my order with recipe cards that had very easy to follow steps for preparing gourmet meals. No meal took longer than 30 minutes to prepare and my family was impressed!

The meals that I prepared were:
Beef and vegetable san choy bow; Stir-fry pork, lentils and kale with tahini yoghurt; and Miguel’s melon con jamon.

Every meal was delicious as well as being very healthy.  This is a wonderful solution to making dinners easy and fun.

Esther, NZ
Hi there

I want to send an email to say how totally impressed I am with everything I have experienced with My Food Bag so far!  I’m a keen home cook and take pleasure in creating and cooking for my family every day – we are also gluten free, sugar and processed oil free so it means I need to be very ‘creative’ with what and how I cook.  Therefore, when friends first introduced me to the idea of My Food Bag over 9 months ago I was very sceptical and didn’t think it could work for us.

Most recently, over Christmas we had lots of friends visit who have also jumped on the MFB bus with vigour!  So, I visited your website (excellent by the way…!), and after reading what you’re all about we decided to give it a go. My husband was sceptical (big appetite, loves my cooking, not a fan of fish, will there be left overs etc…etc…).

Well, I’m writing to tell you that after 3 days we are SOLD! You’re complete package has delivered:

– healthy, tasty, simple yet adventurous recipes

– quick and easy to prep and cook (my hubby cooked for me for the first time in 18 months)

– Fabulous supporting collateral: folder, year planner, beautiful recipe cards

– Amazing service: I have rung twice for information and both times have received happy, helpful service

I am already an advocate for MFB and have been singing its praises daily this week I hope other people will sign up and get the benefits we are currently enjoying.  I have relished the thought of dinner time every day this week!  Thank you

Andrea, NSW
Outstanding service. I loved that everything is delivered (except for some very minor pantry items) so saves time planning and shopping and no wastage. Food was of a high quality. Very impressed with the whole experience.

Videos:

Newstalk ZB Theresa Gattung and Nadia Lim talk with Chris Lynch about My Food Bag and launching the service in Christchurch.

TVNZ Breakfast  Theresa Gattung, Cecelia Robinson and Nadia Lim join Breakfast and explain their new ‘my food bag’ concept.

Awards:

My Food Bag were announced winner of the Excellence in Innovation category in the Westpac Auckland Business Awards.  Westpac Business Awards November 2014

My Food Bag were announced the NATIONAL WINNER of the Rising Star category in the Deloitte Fast 50 awards.  Deloitte Fast 50 National Award

My Food Bag won the Judges Choice – Emerging Business/New Brand award at the TVNZ marketing awards. TVNZ NZ Marketing Awards 290814

Articles:

Private equity firm takes stake in My Food Bag NZ Herald. Article by Liam Dann.

Her kitchen rules: My Food Bag adds corporate world to its menu  Weekend Australian.  Article by Damon Kitney, photo by Jane Dempster.

Zoe Bingley-Pullin announced as My Food Bag’s new ambassador Media Release, Skip menu planning and put nutrition at the head of the table.

Kevin Roberts joins Gattung at My Food Bag The New Zealand Herald. Article by Holly Ryan, photo by Andrew Warner.

Saatchi & Saatchi boss bites into My Food Bag AFR March 2015 Australian Financial Review.  Article by Sue Mitchell.

Media Release – Kevin Roberts announced as Chairman of My Food Bag – March 2015 Media Release – Kevin Roberts appointed Chairman of fast-growing My Food Bag

It’s In The Bag Article by Kate Fraser, Zest in The Press, Christchurch.

Your dinner? It’s in the bag. Article by Tim Fulton, Weekend Press, Christchurch.

Cecilia Next Award 101014 We’re immensely proud to announce that Cecilia Couscous Robinson, one of our founders & Group CEO, has WON Next Magazine NZ Business Woman of the Year!! Cecilia’s passion for delivering the best possible customer experience is contagious; she is an amazing, inspirational and hardworking leader. Cec, the entire team is super proud of you!

Nadia’s busines venture is delivering success Article by Anita Moran, Bay of Plenty Times.  Photograph by Andrew Warner.

How frustrated cooks built My Food Bag’s Cecilia Robinson a $27m business Article by Michael Bailey, BRW.

Think outside the bag for dinner tonight Media Release.

Players now chiefs in haute-cuisine cooking Article by Kirsty Wynn, New Zealand Herald.

My Food Bag trio eyeing Aussie kitchens Article by Holly Ryan, New Zealand Herald.

Cooking from scratch – the easy way  Article by Kim Knight, photograph by Lawrence Smith.

The National Business Review March 2014 Article by Victoria Young.

Dominion Post 28 Aug 2013 Article by Olivia Wannan, photograph by Phil Reid.

Next June 2013 Article by Karen Burge, photographs by Jane Ussher.

NZ Business Herald March 2013 Article by Christopher Adams on the launch of My Food Bag

Sunday Star Times – Olivia Wannan 24 March 2013

Sunday Star Times – Kim Knight March 2013

 

Photo of My Food Bag delivery van