Agriculture
As the inaugural Chair of Wool Partners International (WPI) from July 2008 to March 2011, I worked with the Board and management team on a drive to reinvigorate New Zealand’s wool industry. Drawing on my international business experience and marketing and branding background, the role gave me an opportunity to make a difference to a major New Zealand export product, with prices significantly rebounding during that period.
Video:
Rural Delivery interview on a visit to the US for Wool Partners International (Flash Player, 26MB)
Articles:
New brands target US with shear luxury - July 2009
InBusiness magazine, “Shear Talent” – January 2009 (PDF, 1.5MB)
New Zealand Herald, “Wool gets a new spin” – January 2009 (PDF, 1MB)
Dominion Post, “A woman’s test of wool-power” – September 2009 (PDF, 875KB)
